Tartana Rice is from now on the new official sponsor of the International Paella Valenciana Contest of Sueca. The City Mayor and the company signed on Tuesday, January 16, an agreement under which the Valencian rice brand will be the only one dedicated to the production of rice and derivatives that sponsors the gastronomic contest. The collaboration is effective from now until the end of the 58th edition of the Contest, which this year will be held on Sunday, September 16.
The mayor of Sueca, Raquel Tamarit, and Juan Valero, on behalf of the company, have signed the collaboration agreement in the town hall building. In the same way as last year, the brand will also sponsor the international semifinals of the Contest that are celebrated all over the world. Thus, all the paellas that are cooked both in the previous international stages and in the Sueca event itself will be made with the Bomba Tartana rice variety. The rice that the company commercializes is cultivated in the Natural Park of the Albufera in a traditional way through artisan production techniques, and the drying is done in the sun with the Mediterranean breeze.
Tartana’ representative explained that the production company has specialized in a dozen varieties of rice. Of them, they use ‘Bomba’ variety for the Contest because “it is the safest variety for the professionals, the one that takes better the flavor and has a most consistent texture, has explained Juan Valero. “For our business model, which includes export, it is very beneficial to collaborate with the International Confection of Paella Valenciana de Sueca because it is a showcase of worldwide projection and makes Tartana and specifically the Bomba variety an international benchmark cooking the Valencian paella “, added.
The councilor responsible for the Contest, Vicent Baldoví, also present at the signing of the agreement, recalled that the brand already began last year the collaboration to sponsor the phases prior to the Sueca’s gastronomic contest that is held internationally. Finally, the mayor has expressed his satisfaction for the collaboration with the sponsoring brand, “a company that grows rice on a farm in Sueca’s town term”. “It is a pleasure for us to export the paella all over the world side by side with Tartana”, concluded Tamarit.
Tartana Rice will be present at Fitur at the show-cooking to be held to promote the Paella Valenciana International Contest. And it will also be from this brand the rice of the paellas that will be cooked in the Congress of Deputies in February. These two initiatives will be carried out prior to the official presentation of the culinary contest dean of the Spanish state, which will be held in March as usual.